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    Privacy Policy

    This Website collects some Personal Data from its Users.

    Owner and Data Controller

    trnkey, inc. – 2810 Crossroads Dr., Suite 2600 Madison, WI 53718

    Owner contact email: legal@trnkey.com

    Types of Data collected

    Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Trackers; IP address; email address; Usage Data; Data communicated while using the service; phone number; first name; last name; number of Users; session statistics; answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events.

    Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

    Mode and place of processing the Data

    Methods of processing

    The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. Processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.

    Place

    The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own.

    Retention time

    Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

    The purposes of processing

    The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests, and for the following: Advertising, Analytics, Collection of privacy-related preferences, Contacting the User, Managing contacts and sending messages, Managing support and contact requests, Platform services and hosting, Spam and bots protection, Traffic optimization and distribution, and User database management.

    Detailed information on the processing of Personal Data

    Advertising

    This type of service allows User Data to be utilized for advertising communication purposes, such as banners based on User interests.

    Direct marketing via SMS (this Website): Used to propose services/products from third parties.
    Personal Data processed: phone number.

    Direct Email Marketing (DEM): Used to propose services/products from third parties.
    Personal Data processed: email address; first name; last name.

    Analytics

    Google Analytics 4 (Google LLC): A web analysis service that tracks use of the website and prepares reports.

    Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Collection of privacy-related preferences

    iubenda Privacy Controls and Cookie Solution (iubenda srl): Stores preferences related to the use of cookies.

    iubenda Consent Database (iubenda srl): Stores and retrieves records of User consent.

    Contacting the User

    Contact form: Used to reply to requests for information or quotes.

    Mailing list or newsletter: Adds User to a list for commercial or promotional emails.

    Managing contacts and sending messages

    Constant Contact (Constant Contact, Inc.): Email management and message sending.

    Sendgrid (Sendgrid): Email management and message sending.

    Managing support and contact requests

    Salesforce Service Cloud (Salesforce, Inc.): Support and contact request management.

    Platform services and hosting

    WP Engine (WPEngine, Inc.): Hosting and running the website.

    Spam and bots protection

    Google reCAPTCHA (Google LLC): Filters traffic from spam and malicious bots.

    Traffic optimization and distribution

    Cloudflare (Cloudflare, Inc.): Content distribution and performance optimization.

    User database management

    Salesforce Sales Cloud (Salesforce, Inc.): Building user profiles and tracking activities.

    Further Information for Users

    Legal basis of processing

    • Users have given their consent.
    • Performance of an agreement or pre-contractual obligations.
    • Compliance with a legal obligation.
    • Public interest or official authority tasks.
    • Legitimate interests pursued by the Owner.

    Retention details

    Data collected for the performance of a contract shall be retained until such contract has been fully performed. Data collected for legitimate interests shall be retained as long as needed to fulfill such purposes.

    The rights of Users (GDPR)

    • Withdraw consent at any time.
    • Object to processing of their Data.
    • Access their Data.
    • Verify and seek rectification.
    • Restrict the processing of their Data.
    • Have their Personal Data deleted.
    • Receive their Data and have it transferred to another controller (portability).
    • Lodge a complaint with a data protection authority.

    The right to object to processing

    Users may object to processing for direct marketing purposes at any time, free of charge and without providing any justification.

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